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Microsoft’s operating system market position has slipped to 14 percent worldwide, when mobile devices are included in the estimate.
The 14 percent OS figure comes from Kevin Turner, Microsoft’s chief operating officer, speaking at this week’s Microsoft Worldwide Partner Conference in Washington, D.C. Microsoft still has a 90 percent OS market grip in the PC market, according to Turner, but the majority of computing devices are to be found in the mobile space. To compete, Microsoft is making “hard decisions,” including taking zero OS revenue for devices with screens of less than nine inches. Microsoft is adopting a challenger mindset to keep pace, Turner suggested.
The 14 percent figure is a bit shocking to hear, coming from Microsoft. The world has been used to the oft-repeated 90 percent Windows market share that was true when PCs were the predominantly used computing device. However, Turner’s 14 percent figure closely corresponds with data released earlier this month by analyst firm Gartner Inc., which projected that Windows devices would hold just 13.7 percent of the total worldwide device market by year’s end.
Microsoft is currently working with its partners to deliver lower cost devices for the holidays. Those devices will include seven-inch-screen tablets for $99 and laptops at $199, Turner indicated. Acer and Toshiba may deliver $249 Windows 8 PCs at about that time, which are expected to compete with Google Chromebooks.
urner said that the next Windows release would be designed to address enterprise needs, as well as those of small-to-medium businesses. He added described it as being a “world class” release.
Windows Phone was described as the fasting growing smartphone OS, with 91 percent year-over-year growth. Analyst stats tend to show Windows Phone at a distant third place behind Android and iOS. However, Microsoft contends that Windows Phone is No. 2 in 14 markets. There are about 270,000 apps in the Windows Store, according to Microsoft. Gartner predicts that Windows Phone will have a 10 percent market share in less than four years.
Turner offered up a few other stats in his talk. He suggested that that Hyper-V use has made inroads into VMware’s virtualization market hold.
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