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Google has launched “Google My Business,” a free tool so small and medium-sized businesses can update their information, add photos, connect with customers and manage their profiles via a mobile app.
The move highlights how Web giants are increasingly looking toward SMBs to maintain growth and cultivate long-term advertising customers.
For Google, the SMB effort is a nice way to get businesses to dip their toes into Adwords and the search giant’s advertising tools. Google My Businessessentially creates an SMB suite and gives the Google+ dashboard and Places a similar user experience.
Recent events highlight how SMBs are becoming the belles of the ball for Web giants. Consider:
Given the reach of Google and Facebook, SMBs will have to make good use of both services and the tools they provide. The game for the Web giants is to keep wallet share and cultivate SMBs, which can become large enterprises with real ad budgets in some cases.
Source: Associated Press