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Facebook has announced its Premium Video Ads will begin running in Australia and six other countries including the UK and Canada.
The 15-second video ads will appear in users’ newsfeeds and play automatically with the sound muted. When clicked, they will fill the screen and the sound will turn on.
Facebook began testing the adverts in December before rolling them out in the US in March with a small group of advertisers.
The company says it will introduce the ads slowly with a limited number of advertisers, though a representative could not confirm how many or which local companies are on board.
“There is huge demand for premium video advertising in Australia,” said Will Easton, managing director of Facebook in Australia and New Zealand.
“We’ll be working closely with advertisers to deliver high quality video campaigns that create the best possible advertising experience.”
The company also announced a suite of tools for marketers to view the number of times their videos were viewed and how long Facebook users watched them for.
The video metrics service will be available for all paid and organic videos and will be rolled out over the coming weeks.
Source: Associated Press
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