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Apple may have found a way to appeal to both the consumer and business sides of Mac users’ persona


Apple surprised everyone this week when it announced that Mac OS X Mavericks is free and available. Mac lovers cheered, many of whom use their personal computers for work as happy members of the BYOD movement. You could almost hear them scurrying to their old Macs to be the first to download Mavericks. If you listened closely enough, you could also make out the groan of IT departments everywhere.

While many CIOs and software vendors say Mavericks is rich with enterprise-class features – a testament to Apple’s growing affection for companies – they’re quick to point out that Apple’s love for consumers still trumps the needs of corporate computing environments. Nevertheless, Mavericks, along with exciting new MacBooks and a refreshed iWork productivity suite (free with the purchase of a new Apple computer), has the potential to shake up the enterprise landscape.

By making Mavericks free and backward compatible as far back as the 2007 iMac, Apple hopes for a Mavericks download spike resembling the recently released iOS 7 for mobile devices. Only five days after Apple unleashed iOS 7 (also free), more than 200 million iPhones and iPads were running on the new platform. That’s nearly two-thirds of all iOS devices. It’s a good bet that Mac owners will rush to do the same thing with Mavericks.

“What’s most important to us is seeing Mavericks in as many hands as possible,” Craig Federighi, senior vice president of software engineering at Apple, told the crowd at this week’s event.

Unfortunately for IT departments, Apple didn’t give them much of a heads-up to prepare for the surging Mavericks wave. Reports are that IT departments were cautioning, or rather pleading with, their employees not to perform the upgrade until it had a chance to test Mavericks out. Will Microsoft Office, printers, WiFi, VPN clients and other software and peripherals continue to work as expected after the operating system upgrade?

“Having access to tools, software and support that is also tested with and around Mavericks becomes very important for the IT organization,” says CTO Jason Wudi at JAMF, a software vendor for enterprise management of Apple devices.

Have something to add to this story? Share it in the comments.

Source: Associated Press


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This entry was posted on October 30, 2013 by in Apple, BYOD and tagged , , , , , , , .
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