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Apple has always trumpeted how the iPad has made its way into corporate America, but if it wants to keep the unit volume going it may just need a more dedicated enterprise strategy. That argument was made by Barclays analyst Ben Reitzes in a research note earlier this week.
In its most recent quarter, Apple shipped 14.6 million iPads, down from 19.5 million in the previous quarter. The tablet market saw its growth rate drop off in the second quarter. One major reason for the slowdown is that Apple hasn’t outlined a new iPad yet.
The moat for Apple’s iPad franchise could easily be its enterprise traction. CIOs like the iPad and have it deployed in many companies. With better use cases and real focus, Apple could get a lot more traction. Perhaps it’s time for Apple to rely on the backdoor to the enterprise and focus on the front door and the CXO suite.
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Source: Associated Press