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Facebook’s App Now Have Over 100 Million Users

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Facebook announced late Sunday that more than 100 million people are now using Facebook for Every Phone, a native app that runs on more than 3,000 feature phone models around the world.

While Facebook has generated headlines for revamping its smartphone apps for iPhone and Android, all part of an effort last year to become a truly mobile-first company, it has also been working to improve its accessibility for users in emerging markets.

Facebook for Every Phone launched in 2011 and originally worked with about 2,500 types of feature phones from carries in India, Turkey, Indonesia and elsewhere. The app offers Facebook’s basic functions — news feed, photo uploads, sending messages — in a format that works on the phones used in developing countries.

The New York Times reports that Facebook recently started selling ads to these users, which means it hasn’t made any money from them yet. However, the app gives Facebook an opportunity to broaden its reach into new markets and become a gateway for the ways users in emerging markets access and experience the Internet.

The announcement comes just several days ahead of its second quarter earnings call and may be seen as a positive sign among investors about Facebook’s continued potential to grow its user base.

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Source: Associated Press

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