Technology News

latest updates from easySERVICE™

Intel to get rid of Atom brand name

Intel Atom

 

Seeing its Atom brand giving an impression of low-end products, Intel internally is considering eliminating the brand name and the process may start in the fourth quarter, according to sources from the upstream supply chain.

Intel believes that sales of Atom-based smartphones and tablets have been impacted partly by the CPU brand’s negative image, the sources said. Therefore it hopes a name change can revive demand.

Intel will have Pentium and Celeron processors for the entry-level segment.

Intel is set to launch Haswell-based Pentium processors in September and will release Haswell-based Celeron processors in the first quarter of 2014.

Intel is also set to release its Haswell-based midrange processors including Core i3 series in the near future and will phase out previous-generation Ivy Bridge-based processors such as Core i5 2390T, Core i3 2100 and Pentium G860. However, Ivy Bridge processors will still account for around 60% of Intel’s total CPU shipments by the end of 2013.

Share your thoughts in the comments below and don’t forget to like this post.

Source: Associated Press

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on July 18, 2013 by in Intel and tagged , , , , , , , .
%d bloggers like this: