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Xbox One chief admitted that Microsoft has failed to clearly communicate the original Xbox One story


Fans had started a petition earlier this month asking Microsoft to restore the Xbox One policies it reversed following E3.

“This was to be the future of entertainment,” the petition says. “A new wave of gaming where you could buy games digitally, then trade, share or sell those digital licenses. Essentially, it was Steam for Xbox. But consumers were uninformed, and railed against it, and it was taken away because Sony took advantage of consumers uncertainty. We want this back. It can’t be all or nothing, there must be a compromise.”

The petition follows outcry from fans after Microsoft announced its original Xbox One policies, which included a requirement to check in online every 24 hours, restrictions for lending used games and more.

Xbox One chief product officer Marc Whitten has responded to the petition asking Microsoft to re-reverse their Xbox One policies. In an interview with press, Whitten lamented Microsoft’s back-and-forth messaging since May, admitting that the company still has a lot to work on when it comes to communicating with consumers.

“I think it’s pretty simple. We’ve got to just talk more, get people understanding what our system is,” Whitten told press. “The thing that’s really gratifying is that people are excited about the types of features that are possible, and it’s sort of shame on us that we haven’t done as good of a job as we can to make people feel like that’s where we’re headed.”

As far as the petition, Whitten believes that kind of response is directly related to Microsoft’s recent ability to communicate its policies.

“When I read some of the things like that petition, from my perspective we took a lot of the feedback and, while Xbox One is built to be digital native, to have this amazing online experience, we realized people wanted some choice. They wanted what I like to call a bridge, sort of how they think about the world today using more digital stuff. What we did, we added to what the console can do by providing physical and offline modes in the console. It isn’t about moving away from what that digital vision is for the platform. It’s about adding that choice. Frankly, I think we need to just do more to let people see how the console works, what they’re going to be able to do for it. I think a lot of the things they’re wishing for are frankly there.”

On the subject of the removed Family Sharing feature, we asked Whitten if any kind of road map is in place to restore the ability to share your digital library with family and friends.

“If it’s something that people are really excited about and want, we’re going to make sure that we find the right way to bring it back,” Whitten said. “A ‘road map’ sort of implies more like ‘on date X it’s back’ than I think exists, but we believe really strongly in how you build a great experience on Xbox One for me as an individual, but also for my family. Family Sharing is a great example of how you do that with content.

When asked if Family Sharing will be locked to particular regions if it returns, Whitten simply told us, “That wouldn’t be our intent. You know, there are different types of content and some of that content just isn’t licensed for certain areas, sometimes around video and sometimes with things like games, and that’s more up to publishers. But outside of that, we wouldn’t be putting any restrictions around it.”

Still, Whitten believes that fans are excited about Xbox One and that more and more positive responses continue to emerge.

Share your thoughts in the comments below and don’t forget to like this post.

Source: Associated Press


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This entry was posted on July 16, 2013 by in Microsoft, Technology and tagged , , , , , , , , , .
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