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Google rolled out a new Google Maps app for Android smartphones and tablets with plans to update Apple’s iOS later. Aside from the user interface updates and improved navigation tools the linchpin may become the intersection of commerce, maps and wearable technologies such as Google Glass.
First, the new Maps app features the following:
Aside from the obvious targets such as Yelp and Groupon, Google may also be seeding Maps for better usage for wearable technologies such as Google Glass. Consider that Google is making offline maps available by entering OK Maps into a search box. That command sounds a lot like Google Glass.
If you look at technologies such as Glass and driverless cars, it’s obvious that Google’s maps will be critical. By layering things like Offers, Google’s ads will become more embedded with consumer lives.
At some point, Google Maps and Offers would know where a person with wearable tech is and deliver coupons to a favorite restaurant. If Munster is right and wearable tech ultimately replaces smartphones, Google is seeding its commerce model for any device outcome.
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Source: Associated Press